Our Process

We have a system. It's flexible. It works.

Generally speaking, this is how a typical WordPress website project will go, whether it is a redesign or a brand new website.

But, every project is unique.

That’s one of the perks to this type of work. We get to meet new clients, learn their business, form an online marketing strategy, and produce a website that meets their needs.
Every client is different, and the project process will be tailored to fit their needs.

Step One

Project Kickoff
  • Establish a development environment for the website.
  • Gather all asset files, logos, stock photography, credentials for current hosting and domain registration.
  • Establish a project schedule.

Step Two

Site Structure and Information Architecture
  • Auditing existing content, outline, create content delivery plan.
  • Site mapping and setting naming conventions.
  • Wireframing, navigation, define key user task, usability testing.

Step Three

Design Elements
  • Creating: Develop concepts, presenting designs and feedback.
  • Confirming: HTML protosite and testing functionality.
  • Handing Off: Graphic templates and design style guide.

Step Four

Development and Production
  • Prepping: Establishing guidelines and file structure.
  • Building: Coding, styling, light scripting, integrating plugins and 3rd party integration.
  • Testing: Usability testing, baseline browsers, fixing bugs.

Step Five

Quality Assurance and Launch
  • Creating: Develop concepts, presenting designs and feedback.
  • Confirming: HTML protosite and testing functionality.
  • Handing Off: Graphic templates and design style guide.